Adventures in the Wine Trade
Diary of a Vintner's Scholar
(Author) Ben Howkins Howkins Ben
Format:
Hardcover
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- A look at the business of wine and spirits sales and marketing over 50 years - A nostalgic look at how an industry has changed with mentions of many fabulous and famous people the author came across - Foreword by Hugh Johnson "A charming, entertaining, and illuminating read - not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. " - Neil Beckett, Editor, World of Fine Wine The memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way - people whose marketing genius was matched only by their desire to put a smile on everyone's faces. In true vinous style, Ben's book is sure to do the same. Plumbing the depths: - Ben's valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face. - Englishman abroad: a jolly jaunt through French châteaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime. - Serious business: Ben's career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.
Information
Publisher:
ACADEMIE DU VIN LIBRARY LIMITED
Format:
Hardcover
Number of pages:
None
Language:
en
ISBN:
9781913141455
Publish year:
2024
Publish date:
Feb. 1, 2024
Weight:
1 lb
Ben Howkins
Ben Howkins is a renowned wine writer, known for his seminal work "The Wines of Portugal." His writing style is informative, engaging, and approachable, making complex wine topics accessible to a wide audience. Howkins' key contribution to literature lies in his ability to educate and inspire readers to explore the world of wine.
Howkins Ben
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