An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy
How to Create Uncontested Market Space
(Author) Andreas Mebert
Format:
Paperback
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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.
Information
Publisher:
Macat Library
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781912128426
Publish year:
2017
Publish date:
July 15, 2017