Business & Economics

Crossing the Chasm

Name: Crossing the Chasm
Price: 14.70 GBP
Availability: InStock
ISBN: 9781841120638

Marketing and Selling Technology Products to Mainstream Customers

(Author) Geoffrey A. Moore

Format: Paperback

£18.00 Price: £14.70 (18% off)

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Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.

Information

Publisher:

John Wiley and Sons Ltd

Format:

Paperback

Number of pages:

211

Language:

ISBN:

9781841120638

Publish year:

1998

Publish date:

Aug. 1, 1998

Geoffrey A. Moore

Geoffrey A. Moore is a renowned author best known for his groundbreaking work "Crossing the Chasm." His analytical approach and strategic insights have revolutionized the field of technology marketing. Moore's clear, concise writing style and innovative ideas have made him a thought leader in the business world.