Sport Business in Leading Economies
(Author) Professor James J. Zhang
Format:
Paperback
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From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
Information
Publisher:
Emerald Publishing Limited
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781838679231
Publish year:
2019
Publish date:
Nov. 4, 2019