Forked Tongues

What happens when your reputation becomes a target? In this groundbreaking book, Rupert Younger, founder and director of Oxford University's Centre for Corporate Reputation, unpacks the mechanics of character assassination and offers a roadmap for resilience. Drawing on years of research and real-world experience, Rupert Younger explores how perceptions are created, manipulated, destroyed, and, most importantly, rebuilt. Co-author of The Reputation Game and The Activist Manifesto, Rupert Younger's insights have been featured across major global outlets, including the BBC, CNN, and the Financial Times. Whether you're navigating the world of business, politics, or personal relationships, this compelling work reveals how to safeguard your reputation against attacks and emerge stronger than ever. Prepare to delve into the intricate interplay of psychology, sociology, and strategy that shapes how others see us - and learn how to take control of the narrative.