Exposure

Have you ever seen a competitor get great headlines and thought, 'Hey, why wasn't that us?' You hear them speaking on the news and know you could have said it better. Media coverage is rocket fuel for early-stage businesses seeking competitive advantage. What you need is a top journalist to tell you exactly: - How journalists work and think, the sources and stories they are looking for - How to make your business irresistible to journalists - The end-to-end process of getting media coverage, demystified With an invaluable media relations toolkit containing templates, scripts and cheat sheets, Exposure shows you exactly how to start and embed media relations into your business for transformational results. As an award-winning BBC News and Panorama journalist, Felicity Cowie was pitched at least 100,000 stories so has an insider's view on what breaks through and why. As a media relations consultant and trainer for some of the world's leading organisations (including the NHS, UCAS, and Virgin), she has successfully pitched, and coached others to pitch, stories resulting in thousands of pieces of media coverage. Now she's making those insider secrets available to YOU ...