$100M Leads

After reading this book the readers will know:1-How to define a lead from this point forward. Now you know what you're after: engaged leads, not just leads.2-How to turn leads into engaged leads with an offer or lead magnet. And, how to make them. 3-The Core Four - the only four ways we can let people know about the stuff we sell . 3a-How to reach out to people who know us: ask them if they know anybody 3b-How to post publicly: hook, retain, reward. Give until they ask. 3c-How to reach out to strangers: lists, personalization, big fast value, volume 3d-How to run paid ads to strangers: targeting, callouts, 3Ws, CTAs, client financed acquisition 4-Maximizing the Core Four: More Better 4a-What keeps us from doing what I'm currently doing at ten times the volume? Then solving for that. 4b-Finding the constraint in our advertising. Then testing until it frees the constraint. Then doing more until it gets constrained again.5-The Four Lead Getters: Customers, Employees, Agencies, and Affiliates 5a-How to get customers to refer other customers 5b-How to get employees to scale your advertising without you 5c-How to get an agency to teach you new skills 5d-How to get affiliates launched and integrated6-When advertising in the real world: The Rule of 100 and Open to Goal 6a-The five step one-page advertising plan to get more leads today.7-The seven levels of advertisers and the $100M leads machine in action.