HBR Guide to Smarter Networking (HBR Guide Series)
(Author) Harvard Business ReviewConnect with the right people to do your job better—and advance faster. We know that the key to getting ahead and launching our ideas is building and sustaining a high-quality and diverse network. But the days of handing out hundreds of business cards at conferences and hoping for the best are over. Our networks need to be both strategic and authentic, made up of real relationships that bring real value. The HBR Guide to Smarter Networking will give you the tools and the confidence you need to make valuable connections, get your ideas off the ground, draw on others' expertise, scope out business opportunities, and land coveted roles. This guide will help you: Connect with connectors Nourish relationships through give and take Get the most out of conferences—in-person or virtual Use your limited networking time wisely Maintain loose ties over long periods Emphasize quality of contacts over quantity Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Harvard Business Review
Harvard Business Review is a prestigious publication known for its insightful articles on management, leadership, and business strategy. Founded in 1922, HBR has published groundbreaking research and analysis by leading experts in the field.
One of HBR's most notable works is the article "Marketing Myopia" by Theodore Levitt, which introduced the concept of focusing on customer needs and wants rather than products. This article has had a significant impact on the marketing industry and is still widely cited today.
HBR's literary style is clear, concise, and data-driven, making complex business concepts accessible to a wide audience. Their contributions to literature include pioneering research on topics such as innovation, organizational culture, and decision-making.
Overall, Harvard Business Review has had a profound influence on the business world and continues to be a leading source of knowledge and insights for professionals in all industries.