The Analytical Marketer
How to Transform Your Marketing Organization
(Author) Adele Sweetwood
Format:
Hardcover
£25.00
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Introduction: Reinventing the marketing organization in the analytical era -- The customer decision journey has changed -- Adopting an analytical mindset -- Realigning your structure -- Building talent & skills -- Leading the analytical organization -- Conclusion: What's next? Your call to action
Information
Publisher:
Harvard Business School Publishing
Format:
Hardcover
Number of pages:
None
Language:
en
ISBN:
9781625278456
Publish year:
2016
Publish date:
Oct. 4, 2016
Adele Sweetwood
Adele Sweetwood is best known for her acclaimed novel "The Secret Garden of Words," which beautifully intertwines themes of love, loss, and redemption. Her lyrical prose and vivid imagery captivate readers, earning her a reputation as a master storyteller. Sweetwood's work continues to inspire and resonate with audiences worldwide.