German Anti-Americanism

A practical guide to every major aspect of technology management, merging theory and practice to create a systems approach integrating all technology-related activities from product to implementation. Offers sections on perspectives on management of technology; methodologies, tools and techniques for processes such as forecasting and developing RandD strategy; education and learning; the new-product process; and managing management of technology. Includes case studies. For scientists and engineers, their managers, and business executives. Annotation copyright by Book News, Inc., Portland, OR