The Gamer's Brain

"Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX). In a nutshell, game UX is about considering the gamer's brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions and motivation it will elicit, and how players will interact with it. This book is designed to help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently."--Book cover.