Invisible Influence
The hidden forces that shape behaviour
(Author) Jonah Berger
Format:
Paperback
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Information
Publisher:
Simon & Schuster Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781471148040
Publish year:
2016
Publish date:
June 14, 2016
Jonah Berger
Jonah Berger is a renowned author and marketing professor, best known for his book "Contagious: How Things Catch On." His writing style is engaging and accessible, blending research with real-world examples. Berger's key contribution to literature lies in his exploration of the science behind viral ideas and products.
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