Global Marketing
Understanding Marketing in a Globalized Business Environment
(Author) Helen Millward
Format:
Paperback
£44.99
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Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
Information
Publisher:
Kogan Page
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781398620094
Publish year:
2025
Publish date:
March 3, 2025
Helen Millward
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