Using Behavioral Science in Marketing
Drive Customer Action and Loyalty by Prompting Instinctive Responses
(Author) Nancy Harhut
Format:
Paperback
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Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.
Information
Publisher:
Kogan Page Ltd
Format:
Paperback
Number of pages:
256
Language:
en
ISBN:
9781398606487
Publish year:
2022
Publish date:
Aug. 3, 2022
Nancy Harhut
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