The Persuasion Engine
How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers
(Author) Roger Dooley
Format:
Hardcover
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Information
Publisher:
John Wiley & Sons Inc
Format:
Hardcover
Language:
en
ISBN:
9781394383252
Publish year:
2026
Publish date:
April 28, 2026
Roger Dooley
Roger Dooley is a renowned author, speaker, and expert in the field of neuromarketing. His most famous work, "Brainfluence," explores the intersection of neuroscience and marketing. Known for his engaging and accessible writing style, Dooley's key contributions to literature include shedding light on the subconscious drivers of consumer behavior.