Marketing
Based on First Principles
(Author) Robert W. Palmatier
Format:
Paperback
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Information
Publisher:
Bloomsbury Publishing PLC
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781350327894
Publish year:
2025
Publish date:
March 6, 2025
Robert W. Palmatier
Robert W. Palmatier is a renowned scholar known for his groundbreaking work "Customer Relationship Management: A Strategic Perspective." His writing style is clear, insightful, and impactful, making complex concepts accessible to a wide audience. Palmatier's key contributions to literature include advancing the understanding of customer relationships and marketing strategy.
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