Design in Motion

With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image. It uniquely applies graphic design thinking to film making explaining why integrating basic principles of graphic design can have a powerful impact on your film. Principles such as structure, composition, scale, symmetry, shape, colour, hierarchy, typography, pace and rhythm, that in turn influence production decisions over image, movement, camera, sound, text, transitions and editing. It examines why some methods work, while others fail with each chapter referencing historical and contemporary cinema, as well as drawing on a library of unseen work from postgraduate motion graphic designers and emerging filmmakers. Whether you work in live action, animation, narrative or abstract and however long the duration, a two pic gif a feature length or film short, each stage can be informed and improved by applying principles of design. This book pulls together a unique body of research into one volume making it an invaluable companion to any ambitious filmmaker keen to harness the power of graphic design to push their craft to the limit.