Wonder Woman
Marketing Secrets for the Trillion Dollar Customer
(Author) I. Ellwood
Format:
Paperback
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Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Information
Publisher:
Palgrave Macmillan
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781349299775
Publish year:
2016
Publish date:
Feb. 11, 2016