Global Marketing, Global Edition
(Author) Warren J. Keegan
Format:
Paperback
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Information
Publisher:
Pearson Education Limited
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781292482712
Publish year:
2025
Publish date:
Dec. 26, 2025
Warren J. Keegan
Warren J. Keegan is renowned for his groundbreaking work "Global Marketing Management," a seminal text in the field of international business. His writing is characterized by a clear, concise style that simplifies complex concepts for readers. Keegan's key contributions to literature include shaping the way businesses approach global markets.