Global Marketing
(Author) Svend Hollensen
Format:
Paperback
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Information
Publisher:
Pearson Education Limited
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781292440811
Publish year:
2025
Publish date:
Aug. 7, 2025
Svend Hollensen
Svend Hollensen is a renowned marketing author known for his seminal work "Global Marketing: A Decision-Oriented Approach." His writing style is clear, concise, and practical, making complex marketing concepts accessible to a wide audience. Hollensen's key contributions to literature include providing valuable insights and strategies for global businesses.