Integrating Marketing and Supply Chain Management
Converging Paths to Holistic Business Success
(Author) Thomas A. Fotiadis
Format:
Paperback
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Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird's-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
Information
Publisher:
Taylor & Francis Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781041096122
Publish year:
2025
Publish date:
Nov. 14, 2025