Market-Oriented Disinformation Research
Digital Advertising, Disinformation and Fake News on Social Media
(Author) Carlos Diaz Ruiz
Format:
Hardcover
£145.00
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This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
Information
Publisher:
Taylor & Francis Ltd
Format:
Hardcover
Number of pages:
None
Language:
en
ISBN:
9781032828541
Publish year:
2025
Publish date:
May 5, 2025