Doing (and Using) Research in Arts and Cultural Management

This book offers a rich, critical, and engaging exploration of cutting-edge methods for studying arts and cultural management in a digital age. The content will appeal to those who seek to study these topics by employing the latest data gathering and analytical methods. It is an informative resource for academics, including advanced masters' and PhD candidates, as well as professional arts managers seeking to understand the changing landscape. This book is relevant to arts and cultural management, creative industries, cultural policy, festivals and events, heritage, museum studies, arts consumption and marketing, and cultural tourism. It will also appeal to consultants, evaluators, and fundraisers who do research on a regular basis. The chapters engage with both traditional and contemporary research topics, including providing examples of high-quality research from national, regional, and local settings in various parts of the world. The co-authors are five diverse scholars who are experienced not only in standard qualitative and quantitative methods but also emerging techniques such as netnography and digital analysis. This book provides real-world, empirical, and theoretical insights on how to navigate the complexities of research methods in a creative context.