Reputation Management
The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
(Author) John Doorley
Format:
Paperback
£74.99
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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
Information
Publisher:
Taylor & Francis Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781032577982
Publish year:
2025
Publish date:
April 7, 2025