Rembrandts in the Attic
Unlocking the Hidden Value of Patents
(Author) Kevin G. Rivette
Format:
Hardcover
£30.00
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This text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. The book offers tools and techniques to help companies utlise their intellectual property and provides a view of trends and historical practices.
Information
Publisher:
Harvard Business Review Press
Format:
Hardcover
Number of pages:
None
Language:
en
ISBN:
9780875848990
Publish year:
1999
Publish date:
Nov. 15, 1999