Framers
Make Better Decisions In The Age of Big Data
(Author) Kenneth CukierA Financial Times and Economist Book of the Year 'Wonderfully stimulating... will teach you to see around corners' - TIM HARFORD 'A paean to cognitive agility and the elasticity of the imagination' - ECONOMIST 'Captivating... will transform the way you think' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT The power of mental models to make better decisions We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.
Kenneth Cukier
Kenneth Cukier is a data journalist and author known for his work on technology, data, and society. He is a Senior Editor at The Economist and the co-author of the book "Big Data: A Revolution That Will Transform How We Live, Work, and Think" with Viktor Mayer-Schönberger. Cukier's writing style is clear, concise, and accessible, making complex topics understandable to a wide audience. His work has had a significant impact on the field of data journalism and has helped to popularize the concept of big data in mainstream discourse. "Big Data" is Cukier's most famous work and has been widely acclaimed for its insights into the power and potential of data in the modern world.
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