Kapferer on Luxury
How Luxury Brands Can Grow Yet Remain Rare
(Author) Jean-Noel Kapferer
Format:
Paperback
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Information
Publisher:
Kogan Page Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9780749474362
Publish year:
2015
Publish date:
March 3, 2015
Jean-Noel Kapferer
Jean-Noel Kapferer is a renowned French marketing expert and author, known for his groundbreaking work "Strategic Brand Management." His writing style is clear and analytical, with a focus on practical applications in the business world. Kapferer's key contribution to literature lies in his innovative strategies for building and managing successful brands.
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