Fashion Brands
Branding Style from Armani to Zara
(Author) Mark Tungate
Format:
Paperback
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This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
Information
Publisher:
Kogan Page Ltd
Format:
Paperback
Number of pages:
228
Language:
en
ISBN:
9780749464462
Publish year:
2012
Publish date:
Oct. 3, 2012
Mark Tungate
Mark Tungate is a renowned author and journalist best known for his work "Adland: A Global History of Advertising." Through meticulous research and engaging storytelling, Tungate sheds light on the evolution of the advertising industry. His concise and impactful writing style has made him a respected voice in the world of literature.
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