Eating the Big Fish
How Challenger Brands Can Compete Against Brand Leaders
(Author) Adam MorganEATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Adam Morgan
Adam Morgan is a renowned literary critic and editor, known for his influential work in promoting diverse voices in literature. His most famous work, "A Year of Reading the World," explores the power of global storytelling. Morgan's writing style is insightful and thought-provoking, challenging readers to broaden their perspectives.
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