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Marketing the Arts
Breaking Boundaries
(Author) Finola Kerrigan
Format:
Paperback
£49.99
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With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: - The importance of arts consumption and its socio-political dimensions - The importance of the aesthetic experience itself, and how to research it
Information
Publisher:
Taylor & Francis Ltd
Format:
Paperback
Language:
en
ISBN:
9780367898878
Publish year:
2022
Publish date:
Dec. 20, 2022
Finola Kerrigan
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