ZAG
The #1 Strategy of High-Performance Brands
(Author) Marty NeumeierIn an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
Marty Neumeier
Marty Neumeier is a renowned author, designer, and brand consultant known for his innovative approach to branding and design. He has written several influential books, including "The Brand Gap," "ZAG," and "The Designful Company," which have helped shape the way businesses approach branding and design strategy. Neumeier's writing style is concise, engaging, and practical, making complex concepts easy to understand and apply. His contributions to literature have had a significant impact on the branding and design industry, inspiring countless professionals to rethink their approach to building strong and memorable brands. "The Brand Gap" is considered his most famous work, providing a comprehensive guide to bridging the gap between business strategy and design.
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