Business & Economics

Misbehaving

Name: Misbehaving
Price: 9.13 GBP
Availability: InStock
ISBN: 9780241951224

The Making of Behavioural Economics

(Author) Richard H. Thaler

Format: Paperback

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When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

Information

Publisher:

Penguin Books Ltd

Format:

Paperback

Number of pages:

None

Language:

ISBN:

9780241951224

Publish year:

2016

Publish date:

May 5, 2016

Richard H. Thaler

Richard H. Thaler is an American economist known for his pioneering work in behavioral economics. His most famous work, "Nudge," co-authored with Cass Sunstein, explores how small changes can influence decision-making. Thaler's writing is accessible and engaging, making complex economic concepts understandable to a wide audience.