The Startup Way
How Entrepreneurial Management Transforms Culture and Drives Growth
(Author) Eric RiesThe Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Read The Startup Wayand discover how to embrace change, survive and thrive.
Eric Ries
Eric Ries is best known for his groundbreaking book "The Lean Startup," which revolutionized the way companies approach innovation and entrepreneurship. His writing style is clear, practical, and filled with actionable insights. Ries's key contribution to literature lies in his ability to provide a roadmap for startups to succeed in a rapidly changing world.
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