Wonder Woman
Marketing Secrets for the Trillion Dollar Customer
(Author) I. Ellwood
Format:
Hardcover
£44.99
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Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying.
Information
Publisher:
Palgrave Macmillan
Format:
Hardcover
Number of pages:
None
Language:
en
ISBN:
9780230201606
Publish year:
2008
Publish date:
May 21, 2008