Cultural Strategy
Using Innovative Ideologies to Build Breakthrough Brands
(Author) Douglas Holt
Format:
Paperback
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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Information
Publisher:
Oxford University Press
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9780199655854
Publish year:
2012
Publish date:
Aug. 23, 2012