The Advertising Effect
How to Change Behaviour
(Author) Adam Ferrier
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Paperback
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Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).
Information
Publisher:
Oxford University Press Australia
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9780195593921
Publish year:
2014
Publish date:
Jan. 1, 2014