How Brands Grow 2 Revised Edition
Including Emerging Markets, Services, Durables, B2B and Luxury Brands
(Author) Jenni Romaniuk
Format:
Hardcover
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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Information
Publisher:
Oxford University Press Australia
Format:
Hardcover
Number of pages:
256
Language:
en
ISBN:
9780190330026
Publish year:
2021
Publish date:
Sept. 20, 2021
Jenni Romaniuk
Jenni Romaniuk is a renowned author and marketing expert, best known for her groundbreaking book "Building Distinctive Brand Assets." Her writing style is clear and insightful, offering valuable insights into the world of branding and marketing. She has made significant contributions to the field of literature by revolutionizing brand strategy and communication.
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