Brand Flip, The
Why customers now run companies and how to profit from it
(Author) Marty Neumeier"The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.
Marty Neumeier
Marty Neumeier is a renowned author, designer, and brand consultant known for his innovative approach to branding and design. He has written several influential books, including "The Brand Gap," "ZAG," and "The Designful Company," which have helped shape the way businesses approach branding and design strategy. Neumeier's writing style is concise, engaging, and practical, making complex concepts easy to understand and apply. His contributions to literature have had a significant impact on the branding and design industry, inspiring countless professionals to rethink their approach to building strong and memorable brands. "The Brand Gap" is considered his most famous work, providing a comprehensive guide to bridging the gap between business strategy and design.
Other related
What’s Stopping You?
11 Cheatcodes to Unlock the Life You Want
The Other Side of Change
Who We Become When Life Makes Other Plans
Seven Myths About Money
And the Truth About Finding Financial Freedom
The Wolf of Investing
My Playbook for Making a Fortune on the Stock Market - the essential guide to building wealth from the Wolf of Wall Street
