Made to Stick
Why some ideas take hold and others come unstuck
(Author) Dan Heath
Format:
Paperback
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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
Information
Publisher:
Cornerstone
Format:
Paperback
Number of pages:
301
Language:
en
ISBN:
9780099505693
Publish year:
2008
Publish date:
Feb. 7, 2008
Dan Heath
Dan Heath is a bestselling author known for his book "Made to Stick: Why Some Ideas Survive and Others Die." His writing style is engaging and accessible, making complex concepts easy to understand. His key contribution to literature is his ability to help readers create compelling and memorable ideas.
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