Predictably Irrational
The Hidden Forces That Shape Our Decisions
(Author) Dan Ariely
Format:
Paperback
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Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Information
Publisher:
HarperCollins Publishers
Format:
Paperback
Number of pages:
308
Language:
en
ISBN:
9780007256532
Publish year:
2009
Publish date:
March 5, 2009
Dan Ariely
Dan Ariely is a renowned behavioral economist known for his groundbreaking work on irrational decision-making and the psychology of human behavior. His most famous book, "Predictably Irrational," explores how our emotions and biases influence our choices. Ariely's accessible writing style and unique insights have made him a key figure in the field of behavioral economics.
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