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Predictably Irrational

Name: Predictably Irrational
Price: 10.14 GBP
Availability: InStock
ISBN: 9780007256532

The Hidden Forces That Shape Our Decisions

(Author) Dan Ariely

Format: Paperback

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Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Information

Publisher:

HarperCollins Publishers

Format:

Paperback

Number of pages:

308

Language:

ISBN:

9780007256532

Publish year:

2009

Publish date:

March 5, 2009

Dan Ariely

Dan Ariely is a renowned behavioral economist known for his groundbreaking work on irrational decision-making and the psychology of human behavior. His most famous book, "Predictably Irrational," explores how our emotions and biases influence our choices. Ariely's accessible writing style and unique insights have made him a key figure in the field of behavioral economics.