Books by David A. Aaker

David A. Aaker

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Brand Relevance

Brand Relevance

Making Competitors Irrelevant

David A. Aaker
Hardcover
Published: 2011
Building Strong Brands

Building Strong Brands

David A. Aaker
Paperback
Published: 2010
Brand Leadership

Brand Leadership

David A. Aaker
Paperback
Published: 2009